Our Story
Our story began with a simple conviction: no one should face powerful corporations alone. For too long, we’ve witnessed individuals struggle for justice after life-changing injuries and losses. Determined to make a difference, we combined our passion for law, technology, and advocacy to create a mass tort law firm that champions the rights of those wronged.From securing compensation to shining a light on injustices, our mission is to restore hope and prevent future harm. With a dedicated team of attorneys, data analysts, and professionals, we’re relentless in using cutting-edge tools and innovative strategies to fight for justice. Above all, we see our clients as more than cases—they’re people, and their stories inspire our unwavering commitment.At our core, we’re here to give victims and families a voice, providing certainty and guidance to help them move forward with confidence.
At the heart of our work lies a dedication to supporting those who feel unheard and without a lifeline. Through a focus on transparency and compassionate listening, we strive to understand their unique situations and concerns. Our efforts go beyond routine tasks, finding meaning in the positive impact we make.Empowering those we serve, guiding them through their challenges, and ultimately illuminating a path towards a brighter future is the driving force behind our actions.
Openings
Role: PPC & Lead Generation Specialist (Remote, Southeast Asia)
Location: Remote (Southeast Asia) with at least 5 hours overlap with Bangkok Time Zone.
Engagement: Contractor / Full Time
Compensation: Competitive; commensurate with experienceAbout Us
We are a U.S.-based mass tort law firm on a mission to advocate for individuals who have been harmed by defective products, abusive practices, or other injustices. Our goal is not just to secure compensation for our clients, but to give them renewed hope for a safer, more certain future. By joining our mission-driven team, you’ll leverage your PPC expertise to ensure victims find the support and justice they need. If you’re looking to dedicate your skills to a single, life-changing cause—this is the place for you.Who You Are
Top-of-Your-Game Marketer: Whether you’re at an agency juggling multiple clients or at a single company driving record-breaking PPC results, you’ve proven your ability to strategize, execute, and optimize performance at a high level. Now you want to leverage those skills in a role where you can truly make a difference.
AI & Innovation Enthusiast: You keep an eye on how emerging AI technologies impact PPC on Google, Bing, and beyond. You’re eager to explore new tools and strategies that leverage AI to improve targeting, bidding, and creative—staying ahead of the curve in an ever-evolving digital landscape.
Native Ads Explorer: You understand that paid traffic isn’t limited to search engines alone. You’ve dabbled in, or are keen to master, native advertising platforms like Taboola and know how to weave them into a holistic PPC strategy.
Data Fanatic & Perfectionist: You love digging into analytics, attribution models, and tracking data with meticulous accuracy. You pride yourself on understanding every stage of the funnel—how leads move from ad platforms to CRMs and beyond.
Curious & Insightful Listener: You ask thoughtful questions, actively seek feedback, and strive to understand the “why” behind everything.
Self-Aware & Growth-Minded: You maintain a high level of self-awareness, appreciate constructive feedback on shortcomings, and continuously seek opportunities to learn and improve.
Collaboration-Oriented: You’ll work closely with our Marketing Director and have the opportunity to communicate directly with the creative/video team to ensure cohesive campaign strategies.
User-Focused Analyst: You don’t just look at clicks and conversion numbers. You dig into user lead data to identify pain points, uncover what’s resonating, and refine marketing strategies for deeper impact.Key Responsibilities
Campaign Strategy & Execution
Plan, launch, and optimize PPC campaigns on Google Ads, Bing/Microsoft Ads, and YouTube with a focus on lead generation.
Develop keyword and audience strategies targeting specific demographics (e.g., Baby Boomers).
Stay current on best practices and emerging trends, testing new formats and channels as applicable.
Data Tracking & Reporting
Set up and manage tracking/analytics via Google Tag Manager, GA4, and Data Studio.
Leverage CallRail, HubSpot, and Supermetrics to tie ad spend directly to leads, conversions, and user behavior data.
Monitor and analyze key metrics (CPL, CPA, ROAS), delivering actionable insights and performance reports.
User & Lead Analysis
Go beyond surface-level metrics to interpret lead behavior, preferences, and pain points.
Collaborate with marketing and intake teams to understand user feedback, funnel drop-offs, and campaign impact on overall lead quality.
Continuously refine targeting, messaging, and landing pages based on user insights.
Creative Collaboration
Offer input to our in-house or contracted video/creative teams on making ads more engaging for YouTube and display campaigns.
Experiment with different ad formats and audience strategies to drive optimal results.
Budget Management
Handle sizable monthly PPC budgets responsibly and transparently.
Forecast and adjust spend to meet monthly and quarterly targets, ensuring consistent lead flow.
Continuous Optimization
Conduct A/B tests (ad copy, landing pages, targeting) to boost campaign performance.
Identify and troubleshoot tracking or data discrepancies, ensuring flawless lead handoff to HubSpot and other CRMs.
Qualifications
Proven PPC Expertise: 3+ years of hands-on experience with Google Ads, Bing/Microsoft Ads, and YouTube campaigns focused on lead generation.
Analytical Skill Set: Familiarity with GA4, Data Studio, GTM,
Supermetrics, CallRail, and HubSpot (or similar CRMs) for tracking, user analysis, and reporting.
Attribution & Data Accuracy: Demonstrable track record in troubleshooting tracking issues and ensuring data integrity across platforms.
Collaborative Mindset: Experience working with cross-functional teams (Marketing, Creative, etc.).
Strong Communication: Comfortable discussing strategies and results with both technical and non-technical stakeholders.
Time Zone Overlap: Able to overlap at least 5 hours per day with Bangkok time zone for real-time collaboration.What We Offer
Remote Flexibility: Work from anywhere in Southeast Asia. Set a schedule that works for you, with required overlap for key collaboration windows.
Health & Wellness:
Gym Membership Stipend: We support your well-being, wherever you choose to work out.
Health Insurance: We cover a portion of your premium (details vary by country).
Paid Time Off:
Observe your local holidays with paid time off relevant to your country of residence.
Professional Development:
Ongoing training, courses, and certification support to sharpen your expertise and expand your skill set.
Technology Stipend:
An annual budget to upgrade your equipment or tools, ensuring you have everything you need to excel.Why Join Us?
Impactful Work: You won’t just be increasing clicks or conversions—you’ll be helping real people who have suffered injustices.
Focus & Ownership: Tired of juggling multiple client demands? Dedicate yourself fully to our cause and see the tangible impact of your work.
Collaborative Environment: Work hand-in-hand with a passionate team that values data-driven decisions and creative problem-solving.
Growth Potential: Manage a significant monthly PPC budget and expand your strategic skills at the forefront of legal lead generation.
How to Apply
Submit Your Resume or CV: Send your background and relevant experience.
Include Your Portfolio/Wins/Case Studies: Show us examples of campaigns you’ve managed, highlighting the results and the strategies you used to achieve them.
Brief Paragraph: Outline a complex PPC challenge you solved—tell us how you approached it, your key learnings, and the outcome.
Contact Us
Let's connect.